Surfer Kevin Cunningham was distressed by the trash washing up on the beaches where he rides, and he decided to not just do something about the debris, he decided to do something with it. He founded Spirare Surfboards, manufacturing environmentally safe surfboards."Surfers traditionally respect the ocean and environment and actively work to protect it, yet we ride surfboards that are made from highly toxic materials that are a hazard to both the people who make them and the environment."
"Much of my work evokes the quiet and hermetic experience of surfing. Each wave is an individual experience; it is in the time waiting between waves that surfing has a social culture. The space of a wave is very intimate; the continuous transition of the surface as ground, wall, ceiling, ending with the eventual complete enclosure with only an opening to daylight. As I create each project I focus on the work as a cohesive whole, not just an individual piece but a series of work. I focus on craftsmanship and quality; materials are important; poetic meaning informs work."